Sales Goat AI Marketing Engine

Your inventory shouldn't wait for someone to market it.

When inventory creates an opportunity, Sales Goat helps your dealership turn it into campaign-ready content, without starting from a blank page every time.

Inventory-Driven Marketing · AI Content Creation · Dealer Approval

app.salesgoatsystems.com/marketing

Marketing Engine

Turn inventory opportunities into campaigns.

Sales Goat Marketing Opportunity

3 newly arrived vehicles don't have active campaigns.

Inventory Opportunities

2026 Ram 1500 Laramie

New ArrivalNo Active Campaign
Create Campaign

2026 Jeep Grand Cherokee Limited

New ArrivalNo Active Campaign
Create Campaign

2026 Kia Sportage SX Prestige

Inventory OpportunityCampaign Recommended
Create Campaign

Campaign Workspace

2026 Ram 1500 Laramie
Campaign Type:New Arrival Campaign

AI Generated Content

Social Post

“Just arrived: 2026 Ram 1500 Laramie. Built for capability, comfort and everyday driving. See it today and find out if it's the right truck for you.”

Email Subject

“Just Arrived: 2026 Ram 1500 Laramie”

SMS Draft

“A new 2026 Ram 1500 Laramie just arrived. Want details or a time to take a look?”

Channels: Facebook Instagram Email SMS
Edit Campaign Approve Campaign

Marketing That Starts With Your Inventory

Don't ask AI what to post. Give it a reason to market.

Sales Goat looks at what's happening inside your inventory and helps turn real dealership opportunities into campaigns your team can review, approve and launch.

New Arrivals

Turn newly arrived inventory into campaign-ready content while the vehicle is fresh.

Aged Inventory

Identify vehicles that need additional attention and create a reason to put them back in front of shoppers.

Price Changes

Turn meaningful pricing updates into fresh marketing opportunities without rebuilding the campaign from scratch.

Inventory Priorities

Give managers a way to identify the vehicles or models they want the Marketing Engine to focus on.

Dealer Campaigns

Create campaigns around dealership events, featured inventory, model pushes and other sales priorities.

Your inventory creates the reason. Sales Goat helps create the campaign.

From Inventory to Conversation

Turn an inventory opportunity into a customer conversation.

The Marketing Engine helps your dealership move from identifying what needs attention to creating the campaign, while keeping your team in control.

Inventory Signal

An opportunity appears

A new arrival, aged unit, price change or dealership priority creates a reason to market.

01
Campaign Created

Sales Goat builds the campaign

The Marketing Engine creates campaign-ready messaging around the opportunity.

02
Content Ready

One campaign. Multiple channels.

Create content for social, email and SMS from the same dealership opportunity.

03
Dealer Approval

Your team reviews it

Edit the messaging, choose what to use and approve the campaign before launch.

04
Customer Response

The campaign creates a conversation

When an interested shopper responds, the opportunity becomes an active customer conversation.

05
Ashley AI

Ashley works the response

Ashley can answer questions, qualify the shopper, follow up and work toward an appointment.

06

Marketing shouldn't end with a post.

It should create a conversation your dealership can turn into a deal.

One Opportunity. Multiple Channels.

Build the campaign once. Put it to work everywhere.

Start with the vehicle and the reason to market it. Sales Goat helps turn that opportunity into channel-ready content your team can review, edit and approve.

Campaign Opportunity

2026 Ram 1500 Laramie

New Arrival

Just arrived and ready to market.

Create Campaign
Social

Dealership Name

Just now

Just arrived: 2026 Ram 1500 Laramie. Built for capability, comfort and everyday driving. Come see it and find out if it's the right truck for you.

Facebook Instagram
Email
To: Customer

Just Arrived: 2026 Ram 1500 Laramie

The new Ram 1500 Laramie just arrived. Want details, availability or a time to take a look?

Preview text

SMS

A new 2026 Ram 1500 Laramie just arrived. Want me to send you the details or set up a time to take a look?

now

Sales Follow-Up

Conversation Ready

When a customer responds, the conversation can move to Ashley for questions, qualification, follow-up and appointment scheduling.

Dealer approval required before launch.

Edit Campaign Approve Campaign

One inventory opportunity. One campaign. Multiple ways to start a conversation.

Built for Real Dealership Workflows

Sales Goat handles the busywork. Your dealership stays in control.

Sales Goat helps remove the blank-page work from dealership marketing without taking control away from your team. Review the campaign, make changes when needed and decide what gets launched.

The Old Way
Find a vehicle to promote
Figure out what to say
Write the social post
Write the email
Write the text message
Choose the channels
Get approval
Launch

Too many steps before the conversation even starts.

Manual Work
Sales Goat
Campaign Ready
With Sales Goat
Opportunity identified
Campaign draft created
Social + Email + SMS prepared
Manager reviews
Approve Campaign
Customer Responds
Ashley Works the Conversation

From opportunity to conversation, with your approval in the middle.

From Campaign to Conversation

Don't just launch the campaign. See what it created.

Sales Goat helps your dealership follow the opportunity from the reason you marketed the vehicle through customer engagement, conversations and appointments.

Campaign Performance

2026 Ram 1500 Laramie

Campaign

New Arrival

Status

Active

Channels

Performance Funnel

Example campaign view

Campaign Launched

Customers Reached

842

Customer Responses

31

Active Conversations

18

Appointments

7

See which conversations came from the campaign.

MR

Michael R.

Interested in 2026 Ram 1500 Laramie

SMSAppointment Set

Asked about availability and scheduled for Saturday at 10:30 AM.

DT

David T.

Interested in 2026 Ram 1500 Laramie

FacebookAshley Follow-Up

Customer asked about trade value. Conversation is active.

CM

Chris M.

Interested in 2026 Ram 1500 Laramie

EmailCustomer Responded

Clicked through and replied asking for additional vehicle information.

Inventory OpportunityMarketing CampaignCustomer ResponseAshley ConversationAppointment

Marketing you can follow from the reason to the result.

Common Questions

Before your inventory starts marketing itself.

See it run on your leads, not a slide deck

No commitments and no pressure. A conversation about your dealership and a live look at the system doing real work.

1

We reply within one business day

2

30-minute call with a founder, not a sales rep

3

You see the system run on leads like yours

JRSL

Your call is with a founder. 30+ combined years inside dealerships.

Book your call

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